Category Archives: Corporate Strategy
Corporate Strategy Management
Pfizer corporate strategy – Setting up a social media strategy for Pfizer The new digital social media is becoming a paramount important to the pharmaceutical industry, the industry that has been criticised for being slow to begin the transition into … Continue reading
Posted in Corporate Strategy, Pfizer, Pharma Industry, Social Media
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Corporate Strategy Implementation
The business model is the baseline for any strategy. A clear vision was behind the success of great companies: Vision on Nike in 1980 was “Crush adidas”, Vision of Sony after Hiroshima and Nagazaki was “Going to elevate the whole … Continue reading
Posted in Balance Scorecards, Corporate Strategy
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